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Making Business Continuity Easier - A UX Approach

Posted on February 27, 2018

Need BCM Software that looks great? Easy to use? Simple? Effective? Our Head of Digital talks us through why C2's BCMS is head and shoulders above our competitors on these factors.

Introduction

Hi, My name is Marc and I am the Head of Digital here at C2. In this blog post I am going to talk a bit about the UX/User Experience of our Software and why we invest an incredible amount of time in the design process making sure we get it right.

What Our Competitors Are Doing 

As you will no doubt know the Business Continuity Software market is flooded with a variety different (but incredibly similar) solutions which can make picking the right choice for your organisation extremely confusing. Unfortunately for most businesses they soon find out the vast majority of which have been built with little consideration of the unique tasks and process conducted by working BC professionals. Even some of the most widely used solutions are using 'out of the box' templates which require a bewildering level of customisation. This more often that not will leave you tinkering and tampering for years until you find the most efficient configuration for your own BC process. At C2 we pride ourselves on designing and developing every part of the User Experience from scratch, from each button you press, to the form you fill out, all to make your experience when using our software more effective, enjoyable... and hopefully even more entertaining as well. 

Perfecting Usability

At the beginning of our design process we work side by side with our in-house Business Continuity experts and clients who have decades of experience in both paper based and software BC processes. By doing this our design team is able to understand all of the challenges involved, as well as an insight into how they have been solved previously, and how we can make those solutions even more effective. In the very first week of establishing the requirements of the user we begin prototyping ideas, watching how our users interact with them, and improving the experience. After all, you're never going to know how something fits until you try it on. This iterative process is continued until we have an intuitive, simple, perfectly fitting, and effective solution that any first time user can pick up and use instinctively.

The Wow Factor  

Usability is no doubt a key component to the User's Experience, having an intuitive system is fantastic, but it's not all that counts. We want our users to have an interaction rich experience and provide software that does not only complete tasks and provide the information you need, but delivers it in a innovative fashion that will keep you engaged throughout. Our R&D processes ensure we are always on the cutting edge of web technologies allowing us to freely design ambitious interactions for our development team. From complex animating data visualisations to the delivery of error handling and loading states. We look at every single detail and ask ourselves how can we give this more WOW? shazam? jazz? Whatever the word for it is... basically the thing that makes you go to your colleague and say "hey.. look at this!"

Never Stop Improving 

Unlike any of our competitors C2 is a fully fledged software house, with a dedicated design team, and a development team of over 30 strong code whizz's and growing. This means that our software never stops evolving and improving. If you invest in C2 you invest in the fact you will always have the latest and best design and development technologies available to make your business continuity processes easier. Not only that but it means our customer support team can respond quicker than anyone else in identifying and solving any problems you may have. 

The End Result

The end result is simple. A Business Continuity Software application that is easy to use, more effective at completing BC tasks than any of our competitors, and looks as powerful as the logic that fuels it. 

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